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Whiplash: How to Survive Our Faster Future, by Joi Ito Jeff Howe

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Review

"WHIPLASH remarkably, entertainingly, and, most importantly, optimistically gives critical context for the exponential evolution in which we find ourselves, then provides a path toward adaptability and flexibility. In short, it's a badass read."―J. J. Abrams"This book is a brilliant and provocative guide to reading the tea leaves of technological change. It's a great mix of stories, analysis, and practical tips. Read it or get left behind."―Walter Isaacson, bestselling author of Steve Jobs and president and CEO, Aspen Institute, "Earnestly followed, their nine principles will promote fluidity, exalt hybridity, make our brains receptive and elastic, in other words prepare us to navigate our present and grow our future."―Paola Antonelli, senior curator, Museum of Modern Art, "This book is an essential and pragmatic guide to navigating our technologically accelerating future. Joi and Jeff have distilled nine excellent principles that you can ignore only at your peril. Read this book to accelerate your thinking and become part of the future instead of part of the past."―Reid Hoffman, cofounder, LinkedIn"A vitally important book, one worth reading and then rereading. Joi and Jeff will open your eyes, inspire you, and help you teach the others. Every three pages you'll find another reason to reset what you thought you knew about the world. A must read."―Seth Godin, author of Survival Is Not Enough, "Readers interested in technology, science history, futurism, innovation, and entrepreneurship will find this book to be very fascinating, thought provoking, and focused."―Booklist"This provocative gem is a must-read for anyone interested in the cutting-edge research and exploration happening at MIT's Media Lab, innovation at countless universities and companies worldwide, or futuristic thinking in general."―Publisher's Weekly"This exhilarating and authoritative book actually makes sense of our incredibly fast-paced, high-tech society. A standout among titles on technology and innovation, it will repay reading--and rereading--by leaders in all fields."―Kirkus (starred review)

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About the Author

Joichi "Joi" Ito has been recognized for his work as an activist, entrepreneur, venture capitalist, and advocate of emergent democracy, privacy, and Internet freedom. As director of the MIT Media Lab, he is currently exploring how radical new approaches to science and technology can transform society in substantial and positive ways. Ito has served as both board chair and CEO of Creative Commons, and sits on the boards of Sony Corporation, Knight Foundation, the John D. and Catherine T. MacArthur Foundation, The New York Times Company, and The Mozilla Foundation. Ito's honors include TIME magazine's "Cyber-Elite" listing in 1997 (at age 31) and selection as one of the "Global Leaders for Tomorrow" by the World Economic Forum (2001). In 2008, BusinessWeek named him one of the "25 Most Influential People on the Web." In 2011, he received the Lifetime Achievement Award from the Oxford Internet Institute. In 2013, he received an honorary D.Litt from The New School in New York City, and in 2015 an honorary Doctor of Humane Letters degree from Tufts University. In 2014, he was inducted into the SXSW Interactive Hall of Fame; also in 2014, he was one of the recipients of the Golden Plate award from the Academy of Achievement.Jeff Howe is the program coordinator for Media Innovation at Northeastern, and an assistant professor at Northeastern University. A longtime contributing editor at Wired magazine, he coined the term crowdsourcing in a 2006 article for that magazine. In 2008 he published a book with Random House that looked more deeply at the phenomenon of massive online collaboration. Called Crowdsourcing: How the Power of the Crowd is Driving the Future of Business, it has been translated into ten languages. He was a Nieman Fellow at Harvard University during the 2009-2010 academic year, and is currently a visiting scholar at the MIT Media Lab. He has written for the Washington Post, Newyorker.com, The New York Times, Time, Newsweek, and many other publications. He currently lives in Cambridge with his wife and two children.

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Product details

Paperback: 336 pages

Publisher: Grand Central Publishing; Reprint edition (January 8, 2019)

Language: English

ISBN-10: 1455544574

ISBN-13: 978-1455544578

Product Dimensions:

6 x 0.9 x 9 inches

Shipping Weight: 13.8 ounces (View shipping rates and policies)

Average Customer Review:

3.9 out of 5 stars

37 customer reviews

Amazon Best Sellers Rank:

#229,272 in Books (See Top 100 in Books)

This book is a MUST READ for anyone who needs to think about innovation and the rapid pace of change leading to an uncertain future. Authors Joi Ito, Director of MIT's iconic Media Lab ,and Jeff Howe, a visiting scholar at the Media Lab, have opened a window into the principles that drive innovation and research at the Lab. The structure of the book introduces each of the 9 principles and how they impact the setting of research priorities. The principles are illustrated and elucidated through vignettes that tell how researchers at MIT and beyond have employed the antidisciplinary ethos of the Lab to forge teams of women and men from a wide and disparate set of fields of study and expertise.The 9 principles are:Emergence Over AuthorityPull Over PushCompasses Over MApsRisk Over SafetyDisobedience Over CompliancePractice Over TheoryDiversity Over AbilityResilience Over StrengthSystems Over ObjectsI have had some personal interactions with scholars at the Media Lab, so I have had the privilege of seeing these principles in operation on the research bench and in prototypes. Several years ago, I was invited to be an outside set of eyes and ears and voice at the weekly luncheons that were held by the City Science initiative within the Media Lab. The level of creativity and cross-disciplinary innovation (Joi Ito prefers the terms "antidisciplinary") is without equal.Ito and Howe make the point that much of future innovation will take place in the interstitial spaces - in the white space - between recognized academic disciplines. This book offers a robust examination of how we will get to an era when the walls that keep disciples isolated from each other have dissolved. The anticipated changes have tremendous implications for developments in the fields of education, technology, medicine and artificial intelligence.The book is appropriate for academics as well as for lay readers who are intrigued with how we will get to the uncertain future that is dawning faster than we can assimilate the changes.

All of Joi's intelligence and guidance about our "learn, unlearn and relearn" future wrapped up in one book. Guidance from Joi Ito for tech startups and companies employing tech (all of them now) has proven invaluable for the last two decades. This book distills the many lectures, Facebook live chats, blog entries and other wisdom from this man who Business Week once said was one of the 25 most influential people on the Web. Highly recommended.

The points highlighted in this book are all good points, but they are rather easy-to-understand ideas that can be adequately articulated in a blog article. If you are familiar with this type of concepts, there is not a lot of depth here. The key points are: embrace uncertainty, collaborative over individual efforts, adaptability over rigidity, etc.

I had an excited expectation for reading this book. Was rather let down.The authors do a good job of organizing their book, and providing reasonable examples. However, their examples are 95% from the MIT media lab which makes it annoyingly narcissistic, not that diverse, bias, and somewhat rote. It also brings to your mind the fact that they didn’t do as much ubiquitous research as you would’ve hoped.A lot of the thoughts they bring to the forefront, at least for me, were either “duh” or “you can’t generalize like that.” Some of their stories and examples strongly supported their argument, while some dragged on and went on tangents and were somewhat weak and not that relatable.I definitely learned some things from this book, and appreciated the cautiousness and optimism they bring to the table for future growth and progress. However I think there are better books out there then this one, and you could use your time more wisely.

I found it this book interesting but I think it is written in a confused way, or maybe it was just too difficult for a deep understanding in my case. I will probably go back to it as soon as I will have enough time to dedicate it.Questo libro é stato interessante, ma non so se perché trovo sia scritto in modo confuso o perché proprio non ci arrivo, diciamo che mi é sembrato di non arrivare in fondo alle questioni. Magari me lo rileggo appena ho abbastanza tempo da dedicargli.

This is a focused and refreshing read from a dual authorship that respects each other. In the leadership mentoring I've the privilege of doing with emerging leaders from around the globe, this is added to my list of "must read." The nine chapters contain ideas we all need to absorb and live out. It felt like I almost had a "mini course" on leadership from these esteemed leaders from MIT...most welcome. This is a bit of a fast read...but do not read it fast...I did one chapter a day, focusing on using the material in my conversations and whole-person mentoring. Well worth the read.

Citing examples from events of this decade and contrasting organizational approaches that are succeeding now with failing ones from Industrial Revolution practices, Joi paints the future in complex brush strokes that identify both the fading institutional dinosaurs that hold us back and the promising thousands of frogs that are rising to take their place. A difficult read, but well worth the effort.

While some ideas and anecdotes are interesting, the book seems a bit rambling and poorly edited. It is also not clear the extent of Joi's contribution other than his PS entries.

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